|
|
Price of flowers
The key feature of your
website will be that two of the most important web site
features will be solidly under your control. The
first of these is price. You can change every price in
the whole website to suit your local conditions, and desired
profit margins. As a matter of fact the prices that
are in the database when you start out are not realistic at
all. This is done to ensure that you will set the
prices to suit your business. As a matter of fact, you
can change any price whenever you want and as often as you
want. Every client has complete control over his own prices,
and no interference from another client is possible as the
software that accesses the prices is password protected.
The price-changing software is within your site on the
Internet, as are the instructions to use it. In
addition, there is free telephone support to get you over
the hump as you begin to change your prices. And you
get to keep the whole price without some one taking a
large percentage off the top.If there are
arrangements that contain flowers outside of your usual
inventory for whatever reason, you can specify "Call"
instead of a price. This indicates to the visitor that
he must call for information, and gives you the opportunity
to either work out a substitution, or a delivery time that
allows you to procure the flowers.
Comments on Flower Pages
The second most important
feature is that you will have the ability to add your own
personal comments to all pages, all by yourself. This
means no delays of waiting for a webmaster or clerk to get
around to your order. Once you decide on what to say,
you can change the page comments in minutes. There is
an 'About Us' page that provides the opportunity to tell
prospective customers about your history, training, awards,
and other important information about your shop. There
is an area on your Home page where you can put your hours of
operation, the communities or postal codes that you service,
or any information that you want to. In addition to
this, every floral arrangement and every menu has a place
where you can put your own comments. Or you can decide
not to put comments. The choice is yours, but
experience has shown that pages with comments will enjoy
greater traffic. Once
again there is free telephone support to help you through
the process.
Not a Shopping Cart
The system we offer is
not
based on a shopping cart for three important reasons.
Firstly, a shopping cart system is more expensive to create
and administer than a standard website. Secondly, the
back-end facilitator who collects and forwards the money to
you charges a percentage of the order for his trouble.
Third, there are often inventory problems that complicate
the order fulfillment process. When a small operation
experiences dramatic increases in sales, the problems
associated with inventory control can often wipe out the
profits that should have been there.
Secure Ordering
One of the powerful secrets of this new system is to take
orders and credit card numbers by telephone. Even
today there are many potential clients who are reluctant to
give out their credit card information on the Internet, but
who will happily give their card number to a stranger on the
other end of the telephone. Actually, the telephone is
much more secure,
as it requires a court order to wiretap a telephone.
Additionally, it provides you, the florist, the opportunity
to talk to your customer. This gives you the chance to
upsell them, and explain any inventory shortages, or special
requirements, and gives them the chance to add special
substitutions, which will likely increase the price.
Let's also remember that the best way to sell and hold a
customer is one-on-one. The Internet will bring them
to your door as it were with money in their hands. But
you still need to exercise your usual salesmanship over the
telephone.Future Customers
One important and often overlooked reason for placing
emphasis on the value of Internet orders is that each order
you deliver that originated on the Internet gives you the
opportunity to create a new customer locally in the recipient.
Where else can you advertise your business for free and
enjoy an order at the same time. Remember also, that
a happy recipient is bound to pass their pleasure along to
the sender, who already knows how to find you. With
his first order he's taking a chance, but with feedback from
a happy recipient he's reasonably sure that he'll get good service
from you in the future, and is bound
to come back.
Custom Headings
You choose the font that's used for your city and your
business name from 4 beautiful and popular fonts that are
very appropriate for flower shops. Since each business
name will look a little different, and each flower shop
projects a different business image, it's very important that the
choice of the large font at the top of the page be yours.
To see what your business name will look like in the
available fonts,
Click Here
Custom Fonts
In this website plan you
can also place a font of your choice that reflects your
business style on the web pages. There are three types of
font pages, Text pages (such as the Home and About pages),
Menu pages, and Price pages. Each of these can display
their text in a format different from the rest. For
example you can have Times New Roman on the mainly text
pages such as Home or About, Georgia on the Menu pages and
Verdana on the Price pages. To see samples of the 4
Font styles on all three types of pages,
Click Here
Custom BannersWe think that the standard
banner image that we chose for this website is a very good
compromise for almost all flower shops. However, we feel
that you should be the one to choose which banner best suits
the business image that you want to convey. Since the
banner image sets the tone for the web visitor, we have
prepared 9 options for you to choose from. To see the options
that are available to you,
Click Here.
No Hidden Charges
The fee for the use of
the website is a fixed monthly charge for you. To
receive the benefit of the sales the website will generate,
there are no additional charges; no advertising costs, no
order fees, no other membership fees. There are no
additional fees based on the number of orders or sales
dollars that are received from the website. If you
generate an extra $3,000.00 of sales per month, you get to
keep it all - your monthly fee does not increase. Bear
in mind however that we are expecting the necessity to
adjust monthly fees in the summer of 2006.
Sign Up
NOW! |
