Canada EFlowers
Web Sites for Florists

 
If you're a florist and don't have a website of your own with good ranking, then you're definitively not getting your share of business from the internet.

Increase Your Business - get your share of the flower market at a low cost!
Every week, even the worst week of the year, people all over the world are sending flowers to your community by ordering online.  If you're not getting your share of this huge market, this web page is here to help correct that situation.  The reality is that the flower brokers aren't going to significantly increase your business.  The business is split too many ways.  First the business is split among many brokers, and they in turn dole out the business to several flower shops in each community.  The result is that even as a broker's member, you only get a trickle of the total of the business that is out there.  Over the last 4 years we have demonstrated that a small flower shop in a rather small Canadian city achieved very significant sales and profit improvements by investing in their own website.  The real answer is:

A Website of Your Own.
Now, Aquilifer is able to offer a relatively low cost way to generate flower orders from out-of-town sources using a system that has been proven in practice for the last 4 years.  Those four years have demonstrated that our plan is a real money-maker for the florist who takes advantage of it.  Basically we are offering to lease you a website that has your company's name, address, and telephone numbers on it, at a very reasonable cost. 

How are we able to perform the seemingly impossible, as a web site of sufficient scope to generate enough business for you would cost many thousands of dollars?  We achieve this feat by sharing the internal structure of the website with other communities, and customizing the names, addresses, phone numbers, comments and prices for each client.  All websites have built-in processes and instructions so that you can change any price at your convenience as well as add or remove comments to any or all pages.  You are in control of the key features of your website.

First Page Ranking

The real truth of the Internet is that in order to benefit from your website, you must enjoy first page ranking on the big three; Google, Yahoo and MSN.  This means that when you do a search on one of these engines, you will appear among the first ten answers on the first page when a searcher types in the name of your city and the word "flowers".  Especially in the flower business, there is lots of competition, and web visitors do not have the patience to try to find you. Indeed, most won't even know that you exist.  Consequently, if you're not on the first page, you will receive few if any orders.  In the test case we were very fortunate to achieve and hold first place (#1 ranking) for the selected keywords across Google, Yahoo and MSN for over 3 years. 

First place remains our goal for all clients.  However, due to changes in the the way the search engines calculate the results, and efforts by competitors to achieve high ranking, there will likely be occasions when some clients will slip to lower rankings, but will still remain on the first page of search results.  This does not happen in the first day, but is generally realized within 3 to 4 months time. 

To ensure the best possible results for our clients, we make sure that every client has a unique domain name as well as a unique IP address.  Without getting too technical, we can assure you that top ranking is very difficult, if not impossible without these two key factors.

Proven System

Although this system will appear new to most readers, it has been in existence for over 4 years in our test community.  During that time the flower shop enjoyed considerable increases in business revenue and profits, receiving orders from as far afield as Korea, Japan, France, Texas and British Columbia. And it kept every penny from its sales - no one took the first 27% right off the top.  We have been advised that in the last year of the website, a full one third of orders processed by the flower shop originated with the website.  Bear in mind that smaller communities would likely experience fewer orders, while larger communities would likely enjoy more.  Also remember that if your prices are too high, or your telephone manner is rough, no website in the world will be able to help you.

One Partner per Community
In any endeavour there is never more than a single number one in first place.  For that reason our business model is built on the premise that we will not seek out or solicit more than one florist in any community.  The first client who signs on with Aquilifer will receive our full attention as far as that community is concerned. To do otherwise would not be fair.  It is well established that those who come in second, third, fourth etc. do NOT get as much traffic as the fellow who sits at the top of the list.  The old comfortable flower shops in your community are in for a gradually shrinking market that big advertising budgets cannot bring back.

What are we offering to partner with you
You don't have to take our product on faith.  We invite you to thoroughly explore a fully functional website with generic company names, addresses, etc.  When you visit our sample site, you will be able to see first hand beautiful large pictures that fairly leap off the pages.  Notice that the whole website is graphical in nature, with very brief descriptions superimposed on the images.  All pages have rather complete descriptions of the category or the individual arrangements.  You can also add your comments to these pages, and we show you how. You can also change your own prices, and we show you how.

Because of this complex detail, our partners are sure to enjoy traffic related to surfer's searches for special flowers, and special times of year.  To see a complete functional and working website that is almost identical (the names, addresses, telephone numbers etc are different) (Note: the lettering in red shows where the comments you put in show up). Click Here

Business is NOT Getting Easier
There's no doubt that every year it is becoming more difficult to keep one's head above water in the flower industry.  Today we face competition from the major grocery and gasoline chains as well as Wal-Mart who are open 7 days a week for long hours every day.  It's even tougher recently since FTD has been including the major chains into its client base. There's no way the small flower shop can compete head-to-head with the giants in hours of service or price.

The hope of attracting orders from other communities has been fraught with difficulties.  The usual answer is to join a shopping cart system managed by a marketing giant, but this has many problems.  First, there are so many different providers of this service that a small shop cannot afford to use all of them, and to keep costs and confusion down, you must settle on one provider or at most two.  Secondly, there are high costs associated with most popular providers.  The flower shop that initially sends the order takes a healthy cut of the price, and of course the provider takes a "small" fee for facilitating the order.  By the time you get the order, the lion's share of the profit is gone.

Only if you want to build your business read on
But it doesn't stop there.  There are also monthly fees for providers, as well as their advertising costs, so that the order sender can pick a shop to make and deliver the order.   But one has to keep up with the advertising or lose out in the competition to get orders.  I recently saw one extreme situation where the only florist in a small town was listed last for her community because larger shops in other communities were outbidding her in advertising.  Even if there is affordable equality in advertising, the sad truth is that if there are ten florists in a community, then the average florist there can, on average, only expect one tenth of the orders that come from the provider's service.  Even when the provider is able to capture ALL out-of-town business, the result is a trickle of orders coming to the flower shop.

One solution is to have a better, high traffic, location in your community.  But the owners of high-traffic locations know the value of their property's location, and raise their rents and selling prices accordingly.  Again there are significant costs associated with getting additional business.

Now you are in control
By Aquilifer's plan the high development costs of a modern website are shared with other florists from other communities who are not really competing with you.  Does a florist in Toronto compete with one in Montreal or Halifax?  Not really.  In this way we can keep the costs reasonable and you can reap the benefits of significantly higher flowers orders.

There is one problem with this plan.  In order to achieve maximum profits, you must be the first in your community to sign up for this plan.  This is not a sales gimmick.  It's the straight goods, because of the way the Internet works.  The first person in your community who signs onto this plan will reap the lion's share of Internet orders from that community.  I'm sure you've heard of EBay and Amazon, but do you know the name of the second Internet auction site, or second Internet bookstore?  Neither do we.

All things being equal, flower shoppers will click on the first name on the search page.  That's were we intend to put our clients.

For more details, Click Here

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