|
|
If you're a
florist and don't have a website of your own with good
ranking, then you're definitively not getting your share of
business from the internet. Increase Your Business -
get your share of the
flower market at a low cost!
Every week, even the worst week of the year, people
all over the world are sending flowers to your community by
ordering online. If you're not getting your share of
this huge market, this web page is here to help correct that
situation. The reality is that the flower brokers
aren't going to significantly increase your business.
The business is split too many ways. First the
business is split among many brokers, and they in turn dole
out the business to several flower shops in each community.
The result is that even as a broker's member, you only
get a trickle of the total of the business that is out
there. Over the last 4 years we have demonstrated that
a small flower shop in a rather small Canadian city achieved
very significant sales and profit improvements by investing
in their own website. The real answer is:
A Website of Your Own.
Now, Aquilifer is able to offer a relatively low cost
way to generate flower orders from out-of-town sources using
a system that has been proven in practice for the last 4
years. Those four years have demonstrated that our
plan is a real money-maker for the florist who takes
advantage of it. Basically we are offering to lease
you a website that has your company's name, address, and
telephone numbers on it, at a very reasonable cost.
How are we able to perform the seemingly impossible, as a
web site of sufficient scope to generate enough business for
you would cost many thousands of dollars?
We achieve this feat by sharing the internal structure of
the website with other communities, and customizing the names,
addresses, phone numbers, comments and prices for each
client. All websites have built-in processes and
instructions so that you can change any price at your
convenience as well as add or remove comments to any or all
pages. You are in control of the key features of your
website. First Page RankingThe real truth of the
Internet is that in order to benefit from your website, you
must enjoy first page ranking on the big three; Google,
Yahoo and MSN. This means that when you do a search on
one of these engines, you will appear among the first ten
answers on the first page when a searcher types in the name
of your city and the word "flowers". Especially in the flower business,
there is lots of competition, and web visitors do not have
the patience to try to find you. Indeed, most won't
even know that you exist. Consequently, if
you're not on the first page, you will receive few if any
orders. In the test case we were very fortunate to
achieve and hold first place (#1 ranking) for the selected
keywords across Google, Yahoo and MSN for over 3 years.
First place remains our goal for all clients. However,
due to changes in the the way the search engines calculate
the results, and efforts
by competitors to achieve high ranking, there will likely be
occasions when some clients will slip to lower rankings, but
will still remain on the first page of search results.
This does not happen in the first day, but is generally
realized within 3 to 4 months time.
To ensure the best possible results for our clients, we make
sure that every client has a unique domain name as well as a
unique IP address. Without getting too technical, we
can assure you that top ranking is very difficult, if not
impossible without these two key factors.Proven SystemAlthough this system will
appear new to most readers, it has been in existence for
over 4 years in our test community. During that time
the flower shop enjoyed considerable increases in business
revenue and profits, receiving orders from as far afield as
Korea, Japan, France, Texas and British Columbia. And
it kept every penny from its sales - no one took the first
27% right off the top. We
have been advised that in the last year of the website, a
full one third of orders processed by the flower shop
originated with the website. Bear in mind that smaller
communities would likely experience fewer orders, while
larger communities would likely enjoy more. Also
remember that if your prices are too high, or your telephone
manner is rough, no website in the world will be able to
help you.One Partner per Community
In any endeavour there is never more than a single
number one in first place. For that reason our
business model is built on the premise that we will not seek
out or solicit more than one florist in any community.
The first client who signs on with Aquilifer will receive
our full attention as far as that community is concerned. To
do otherwise would not be fair. It is well established
that those who come in second, third, fourth etc. do NOT get
as much traffic as the fellow who sits at the top of the
list. The old comfortable flower shops in your
community are in for a gradually shrinking market that big
advertising budgets cannot bring back.
What are we offering to partner
with you
You don't have to take our product on faith.
We invite you to thoroughly explore a fully functional
website with generic company names, addresses, etc.
When you visit our sample site, you will be able to see
first hand beautiful large pictures that fairly leap off the
pages. Notice that the whole website is graphical in
nature, with very brief descriptions superimposed on the
images. All pages have rather complete descriptions of
the category or the individual arrangements. You
can also add your comments to these pages, and we show you
how. You can also change your own prices, and we show you
how.
Because of this complex detail, our partners are sure to
enjoy traffic related to surfer's searches for special
flowers, and special times of year. To see a complete functional and working website that is
almost identical (the names, addresses, telephone numbers
etc are different) (Note: the lettering in red shows where
the comments you put in show up).
Click Here
Business is NOT Getting Easier
There's no doubt
that every year it is becoming more difficult to keep one's
head above water in the flower industry. Today we face
competition from the major grocery and gasoline chains as
well as Wal-Mart who are open 7 days a week for long hours
every day.
It's even tougher recently since FTD has been including the
major chains into its client base. There's no way the small
flower shop can compete head-to-head with the giants in
hours of service or price.
The hope of attracting orders
from other communities has been fraught with difficulties.
The usual answer is to join a shopping cart system managed
by a marketing giant, but this has many problems. First, there are so many different providers of this service
that a small shop cannot afford to use all of them, and to
keep costs and confusion down, you must settle on one
provider or at most two. Secondly, there are high
costs associated with most popular providers. The
flower shop that initially sends the order takes a healthy
cut of the price, and of course the provider takes a "small"
fee for facilitating the order. By the time you get
the order, the lion's share of the profit is gone.
Only if you want to build your business read on
But it doesn't stop there. There are also monthly
fees for providers, as well as their advertising costs, so
that the order sender can pick a shop to make and deliver the order.
But one has to keep up with the advertising or lose out in
the competition to get orders. I recently saw one
extreme situation where the only florist in a small town was
listed last for her community because larger shops in
other communities were outbidding her in advertising.
Even if there is affordable equality in advertising, the sad
truth is that if there are ten florists in a community, then
the average florist there can, on average, only expect one
tenth of the orders that come from the provider's service.
Even when the provider is able to capture ALL out-of-town
business, the result is a trickle of orders coming to the
flower shop.
One solution is to have a better, high traffic, location
in your community. But the owners of high-traffic
locations know the value of their property's location, and
raise their rents and selling prices accordingly.
Again there are significant costs associated with getting
additional business.
Now you are in control
By Aquilifer's plan the high development costs of a
modern website are shared with other florists from other
communities who are not really competing with you.
Does a florist in Toronto compete with one in Montreal or
Halifax? Not really. In this way we can keep
the costs reasonable and you can reap the benefits of
significantly higher flowers orders. There is one problem
with this plan. In order to achieve maximum profits,
you must be the first in your community to sign up for this
plan. This is not a sales gimmick. It's the
straight goods, because of the way the Internet works.
The first person in your community who signs onto this plan
will reap the lion's share of Internet orders from that
community. I'm sure you've heard of EBay and Amazon,
but do you know the name of the second Internet auction
site, or second Internet bookstore? Neither do we.
All things being equal, flower shoppers will click on the
first name on the search page. That's were we intend
to put our clients. For more details, Click Here |